Tech Giant ASI forms Strategic Partnership with AIM Smarter on Cutting-Edge Technology Development
The Advertising Specialty Institute (ASI) and AIM Smarter have announced a technology alliance aimed at streamlining business operations and expanding product offerings for AIM distributors. The partnership was celebrated at a party during ASI Orlando, the first large promotional products trade show of the 2020 selling season.
Through this alliance, AIM distributors will gain access to ASI's educational marketing materials, hundreds of thousands of ASI suppliers, and numerous new filters to narrow product searches. The integration of ASI's ESP will be available in AIM's proprietary order processing system, AIM Tech Suite, as well as the AIM Member Portal, CRM, Business Web Sites, and Company Store solutions.
ASI Senior Vice President of Distributor Sales and Marketing, Bob DeFord, stated that AIM distributors will experience a dramatic expansion of available products and product data due to the integration of ASI's ESP. All AIM distributors will be invited to participate in the alliance.
Timothy M. Andrews, ASI President and Chief Executive Officer, and Nichole Stella, AIM CEO, expressed their enthusiasm for the alliance, stating that it will provide significant benefits to AIM distributors. The partnership will give AIM and ASI joint members access to AIM VIP suppliers and hundreds of thousands of promotional products.
The alliance is expected to eliminate numerous phone calls and emails to suppliers for AIM members, thanks to ESP's real-time inventory feature. AIM distributors will also be able to easily opt into this benefit at unparalleled pricing.
The announcement was made on January 6, 2020. Thomas Equels, the CEO of AIM ImmunoTech, which formed an alliance with ASI in 2020 and chose ASI's ESP platform for its new product platform, also welcomed the alliance.
AIM has a long-standing commitment to delivering incredible member benefits, and through the alliance with ASI, AIM distributors will now have access to all the benefits of membership available through both organizations. This alliance is set to revolutionise the promotional products industry for AIM distributors, offering them a more efficient and comprehensive platform to grow their businesses.
