Expansion of CasinoTrac persists in Nevada
In exciting news for the gaming industry, Border Inn Casino and Barton's Club 93 Casino Hotel are set to enhance their operations with the implementation of Table Trac, Inc.'s CasinoTrac Customer Management System (CMS). This marks Table Trac's 44th casino installation in Nevada and a significant expansion of its footprint in the state.
The Border Inn Casino, under new management, will be introducing CasinoTrac's high-speed, secure, unified PlayerLINQ network. This network will drive player engagement through the programmatic, custom SlotSUITE platform, maximizing player time on device with features like SelfPAY for cashless transactions.
CasinoTrac's advanced loyalty and bonusing capabilities, such as CTLoyalty with auto-tiering and reflexive rewards, will also be utilized at Border Inn Casino. These features will support sophisticated patron and club management, aiming to boost customer retention and satisfaction.
For patron connectivity and cardless ease, KTMobile will be implemented at Border Inn Casino. This mobile and cardless connectivity solution will enhance the player experience with modern mobile convenience.
Chad Hoehne, president and CEO of Table Trac, Inc., expressed his enthusiasm about the Border Inn Casino installation, stating, "We are thrilled to welcome Border Inn Casino to our growing family of Nevada casinos. Our CMS-first technology is designed to prioritize supportive, not restrictive, technology and enhanced customer experiences."
GLM Gaming LLC, the new owners of Barton's Club 93 Casino Hotel, are also investing in and deploying new technology. They will be upgrading their slot system to CasinoTrac's PlayerLINQ network, which includes the high-speed, Secure, Unified, and Stable PlayerLINQ network, as well as SelfPAY for turbocharging efficiency and time on device.
DataTrac, CasinoTrac's comprehensive marketing and analytics tool, will be utilized at both casinos for next-generation loyalty marketing, operations data analytics, and visualizations. This will enable casinos to fine-tune promotions and drive revenue growth.
CasinoTrac's system is NV Tech Standard 3-compliant, ensuring regulatory adherence and secure operations. The system has installations in over 300 casinos globally, demonstrating its scalability and trust in the industry.
Cang Quach, President of Border Inn Casino, expressed positive sentiments about CasinoTrac's solution, stating, "We are confident that the CasinoTrac CMS system will materially enhance our patrons' experience on and off property, contributing to increased operational efficiency and revenue growth."
Christian Goode, President and CEO of GLM Gaming LLC, also expressed excitement about the upgrade, stating, "Investing in and deploying new technology is crucial for our operational goals and business growth. We look forward to a successful partnership with Table Trac, Inc."
These installations are a testament to Table Trac's commitment to providing casinos with cutting-edge technology aimed at improving player engagement, simplifying rewards and bonusing operations, enhancing data-driven marketing, enabling convenient player connectivity, and maintaining secure and compliant financial management.
At Border Inn Casino, the new management plans to introduce CasinoTrac's advanced Casino-games via the PlayerLINQ network, which promises to maximize player time on game devices and offer cashless transactions with SelfPAY.
GLM Gaming LLC, owners of Barton's Club 93 Casino Hotel, will be enhancing their slot games with CasinoTrac's PlayerLINQ network, aiming to improve player engagement and boost operational efficiency.
